About · Andrea Merkl
Translatingvalues into impact.
Andrea Merkl is a creative director, writer, designer, and storyteller working at the intersection of brand, connection, and authentic human experience.
For over two decades, she has helped mission-aligned brands transform purpose into meaningful stories through creative direction, strategic design, and thoughtful storytelling. Her work spans brand identity, campaigns, editorial, film, packaging, and experiential design, creating work that is both emotionally resonant and strategically grounded.
At the heart of every project is a simple belief: the strongest brands are built on authentic connection. By uncovering the stories that matter and translating them into compelling experiences, Andrea helps organizations create work that people don't just see, but genuinely feel.
hellomerkl@gmail.com
What I do
Services & craft.
01
Brand Strategy
Positioning, narrative, and identity systems for purpose-led companies.
02
Art Direction
Creative oversight across campaigns, film, editorial, and live experience.
03
Editorial Design
Reports, books, and long-form publications that earn time and attention.
04
Campaign Craft
End-to-end systems spanning hero film, lifecycle, social, paid, and experiential.
Selected clients
- Pursuit
- Thinkific
- Bayer
- Young, Hip & Married
- Crack'd
- Marigold
- Seed+Soil
- Vecova
- Hive Honey