Bayer CropScience
Bayer · 2019
Campaign
Discipline
- Campaign
- Agriculture
- Packaging
Year
2019
Client
Bayer
Connecting Canadian growers to the brands their harvest builds.
An award-winning integrated campaign that transformed a fungicide into a compelling brand story. By connecting growers to the journey from harvest to premium consumer products through strategic storytelling and an immersive experience, the campaign elevated product value while driving engagement and industry recognition.
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