Crack'd
Crack'd YYC · 2022
Brand Identity
Discipline
- Brand
- Hospitality
- Logo
- Environmental Design
Year
2022
Client
Crack'd YYC
A breakfast spot hatched to stand out on every Calgary street corner.
A bold brand identity and vehicle wrap for Crack'd YYC, an egg-inspired food truck created through a partnership between Egg Farmers of Alberta and a local chef. Designed to stand out from blocks away, the vibrant yellow truck, custom logo, rooftop rooster, and neon signage transformed the concept into a memorable mobile brand experience.
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